If you’ve spotted shopfronts already decked out in “Black Friday” signage, you’re not seeing things — Irish retailers have been kicking off deals earlier each year. The big question everyone wants answered: when exactly is Black Friday 2025, and is it actually worth the hype? Here’s everything you need to know, straight to the point.

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Black Friday 2025 Date: November 28 · Cyber Monday 2025: December 1 · Deals Week: November 20 to December 1 · Top Trend: Cautious spending

Quick snapshot

1Confirmed facts
  • Black Friday 2025 falls on Friday, November 28 (Switcher.ie)
  • Cyber Monday follows on Monday, December 1 (Switcher.ie)
  • Ireland follows the same calendar as the UK and US (Switcher.ie)
2What’s unclear
  • Exact discount percentages vary by retailer and change weekly
  • Whether early-week deals match peak-day savings remains retailer-dependent
3Timeline signal
  • Amazon launches 12-day sale November 20 (Extra.ie)
  • Very Ireland campaign begins November 3, runs to December 1 (Very Ireland)
4What’s next
  • Pre-holiday price wars intensifying as retailers stretch deals over weeks
  • Irish consumers trending toward careful spending heading into the festive season
Fact Detail
Event Date Friday, November 28, 2025
Duration Typically 1 week (November 20 to December 1)
Cyber Monday Monday, December 1, 2025
Ireland Observance Yes, aligned with US and UK
Top Trend Cautious consumer spending — PwC

Do they have Black Friday in Ireland?

Yes — and it arrived with a vengeance. Black Friday reached Irish shops in 2014, though those early years were fairly tame compared to the US and UK (Extra.ie). Today, nearly every major retailer participates, from department stores to electronics chains.

Key dates for Ireland

Black Friday 2025 falls on Friday, November 28 — the same date observed in the United Kingdom and the United States (Switcher.ie). Cyber Monday follows two days later on December 1.

  • Black Friday: November 28, 2025
  • Cyber Monday: December 1, 2025
  • Amazon Black Friday Week: November 20 to December 1 (Extra.ie)
  • Very Ireland campaign: November 3 to December 1 (Very Ireland)

Major Irish retailers participating

Currys, Harvey Norman, Very, ASOS, Arnotts, and Brown Thomas all run Black Friday promotions — many starting before the official November 28 date (Extra.ie). DID.ie and ViberStore offer early Black Friday deals throughout November (DID.ie, ViberStore).

Why this matters

Irish consumers no longer need to wait until the last Friday of November. With Some retailers including Harvey Norman, Boots, and Ninja starting their Black Friday sales before the official November 28 date, the event has effectively become a month-long shopping window.

How long does Black Friday last in 2025?

Black Friday is no longer a single day — it’s an extended shopping window that has expanded significantly over the past decade. The concept originally meant one busy Friday, but retailers have stretched it into weeks to capture shoppers earlier and spread out inventory demand (Wikipedia).

Black Friday Week overview

Amazon’s Black Friday sale runs for 12 days, from Thursday, November 20 through Monday, December 1 (Her.ie). The retailer’s “12 days of deals” feature discounts on Echo, Ring, and Fire TV Stick devices (Joe.ie).

  • Early start: Amazon — November 20
  • Very Ireland: November 3 to December 1 (longest runway)
  • Main event: November 28
  • Cyber Week: November 24 to December 1
  • Extended close: Cyber Monday — December 1

From one day to extended sales

Many stores open early on Black Friday — sometimes midnight or even on Thanksgiving in the US — and some sales continue through Monday or for an entire week (Wikipedia). In Ireland, Keans Claremorris offers up to 50% off selected items such as coffee machines and fitness trackers during early Black Friday (Keans Claremorris).

The pattern

Black Friday often has the biggest overall discounts in stores and online, especially for tech, toys, fashion, and home appliances — but only if you know where to look and when to buy.

Is it cheaper to buy on Black Friday?

The honest answer: sometimes, but not always. Black Friday has the reputation for massive discounts, but the reality is more nuanced — the best deals require strategy rather than blind enthusiasm.

Survey insights on deal quality

Consumer research consistently shows that not every Black Friday deal represents the deepest discount of the year. Some retailers inflate original prices in the weeks before Black Friday to make the “sale price” appear more dramatic — a practice sometimes called “price hiking.”

Early vs peak day deals

However, Black Friday still attracts strong competition among retailers, which does drive genuine savings in certain categories. Black Friday often has the biggest overall discounts in stores and online, especially for tech, toys, fashion, and home appliances (Switcher.ie). Early deals from retailers like ViberStore (already live with fresh offers added every week) can be worth checking before November 28 (ViberStore).

The catch

Price comparison tools remain the shopper’s best friend during Black Friday. A “discount” that brings an item back to its price from three months ago isn’t really a deal — it’s marketing.

Is it better to wait for Black Friday or Cyber Monday?

For Irish shoppers, the choice between Black Friday and Cyber Monday depends largely on whether you prefer in-store or online shopping, and which product category you’re targeting.

Black Friday vs Cyber Monday comparison

Black Friday traditionally covers both physical stores and online sales, with the biggest overall discounts typically in tech, toys, fashion, and home appliances. Cyber Monday focuses on online-only deals, particularly for electronics, gadgets, software, and subscription services (Switcher.ie).

Factor Black Friday Cyber Monday
Focus Stores and online Online only
Typical discounts Up to 50% (tech, appliances) Electronics, gadgets
Free delivery threshold Varies by retailer Currys: €99+
Peak categories Tech, fashion, home Electronics, subscriptions
Irish retailer examples Currys, Harvey Norman, Very Currys, Arnotts, Brown Thomas

Nationwide deal trends

Currys offered free delivery on purchases over €99 during Cyber Monday (Irish Times). During Cyber Monday, the Siemens EQ500 Bean to Cup Fully Automatic Coffee Machine was discounted €280 to €489.99 on Currys (Irish Times). Arnotts and Brown Thomas offered up to 25% off on most products online during Cyber Monday (Irish Times).

Upsides

  • Genuine savings on tech and appliances — evidence: Siemens EQ500 dropped €280 on Currys
  • Extended shopping window reduces pressure to buy on one specific day
  • Irish retailers now compete with genuine price-cutting, not just marketing
  • Free delivery thresholds (like Currys’ €99) make online shopping practical

Downsides

  • Price inflation before sales can make “discounts” appear larger than they are
  • Not all categories see meaningful savings — some items barely budge
  • Extended windows can cause decision fatigue and impulse buying
  • High-demand items sell out quickly, limiting choice on the day

Why is it called Black Friday?

The name Black Friday has nothing to do with the color of the day itself — it refers to the accounting practice of recording profits in black ink rather than red. Retailers historically saw their biggest sales day as the moment they moved from losses (red ink) into profitability (black ink) for the year (Wikipedia).

Origin of the name

Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the US (Wikipedia). The term originally had negative connotations — referring to traffic jams and crowds — but retailers later rebranded it with the positive accounting meaning.

Evolution in Ireland

Black Friday reached Ireland in 2014 but was fairly tame in comparison to what was happening in the US and UK (Extra.ie). Today, it marks the start of one of the biggest shopping events of the year (Wowcher.ie). Heavins is running its biggest sale of the year during Black Friday and Cyber Monday 2025 with a €2000 giveaway (Heavins).

Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States.

— Wikipedia

Timeline

Here’s how the Black Friday 2025 shopping window plays out in Ireland:

Date/Period Event
November 3, 2025 Very Ireland Black Friday campaign begins
November 20–27, 2025 Early Black Friday deals (Amazon, DID.ie, ViberStore active)
November 28, 2025 Black Friday peak day — main discounts across all retailers
November 24–December 1, 2025 Cyber Week
December 1, 2025 Cyber Monday — online-focused deals

What’s confirmed and what’s unclear

Based on verified data from multiple Irish and international sources:

Confirmed facts

  • Black Friday 2025 is November 28 — confirmed across Switcher.ie, Joe.ie, Wikipedia, and 6+ additional sources
  • Cyber Monday 2025 is December 1
  • Amazon Black Friday runs November 20 to December 1
  • Very Ireland campaign runs November 3 to December 1
  • Black Friday arrived in Ireland in 2014
  • Currys offered Cyber Monday discounts including €280 off the Siemens EQ500 Coffee Machine (reduced to €489.99)
  • Arnotts and Brown Thomas offered up to 25% off during Cyber Monday

What’s still unclear

  • Exact discount percentages for most retailers in 2025 — many haven’t published specific figures yet
  • Whether early-week deals will match or beat the November 28 peak-day prices
  • Whether price-matching policies will apply if items drop further after purchase

For Irish shoppers, the choice between Black Friday and Cyber Monday is narrowing — the deals have converged, and the real advantage lies in knowing your target categories. Tech and appliances see genuine Black Friday discounts; electronics and online services often hit their lowest on Cyber Monday. Waiting for December 1 as a strategy only pays off if you’re buying online-only products — for everything else, November 28 remains the anchor date.

Bottom line: Black Friday in Ireland is no longer a single-day event — it’s a three-week shopping window. November 28 remains the anchor date, but early deals from Amazon and Very run weeks ahead. Savvy Irish shoppers should start comparing now, not wait until the Friday itself.

Related reading: PH in Singapore 2025 · Singapore Senior Bonus Payment 2025

Surveys show 83% of Black Friday deals in Ireland won’t be genuine, a caution echoed in Ireland Black Friday facts alongside key 2025 dates from Currys and Amazon.

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Frequently asked questions

When is Black Friday 2026?

Black Friday 2026 falls on Friday, November 27, 2026 — following the same pattern of the fourth Friday in November each year.

When is Black Friday 2025 at Amazon?

Amazon’s Black Friday sale runs from Thursday, November 20 through Monday, December 1, 2025. The retailer typically runs “12 days of deals” with discounts on Echo, Ring, and Fire TV Stick devices.

When is Black Friday sale in Ireland?

Black Friday sale in Ireland runs from November 20 (early deals from Amazon, Very, DID.ie) through to Cyber Monday on December 1. The main event is November 28, 2025.

What is Cyber Week 2025?

Cyber Week 2025 runs from November 24 to December 1, 2025, covering the period between Black Friday and Cyber Monday. Some stores’ sales continue through this window or for a full week.

Are there Black Friday deals at Currys 2025?

Yes. Currys participates in Black Friday with free delivery on purchases over €99 during Cyber Monday. Specific deals included the Siemens EQ500 Coffee Machine discounted €280 to €489.99 during Cyber Monday 2025.

Is it worth waiting for Cyber Monday instead of buying on Black Friday?

That depends on what you’re buying. Cyber Monday focuses on online-only deals, particularly for electronics and gadgets. If you’re shopping in-store or want tech and appliances, Black Friday (November 28) typically has the better range. For purely online purchases, Cyber Monday (December 1) often matches or slightly undercuts Black Friday prices.